
As consumer expectations evolve, food choices are increasingly shaped by concerns for both personal health and broader environmental and societal impact. This breakout session explores how data, technology, and effective storytelling can help communicate the role of animal protein within modern, values-driven diets.
This session will examine how greater transparency in food production enabled by digital tools and traceability technologies can demystify the food system and bring consumers closer to the realities of farming and food production. Through real-world examples, the session will highlight how food companies are using technology to tell credible, positive stories about sourcing, impact, and the broader implications of consumer food choices.